Ekstra Bladet
Rådhuspladsen 37
DK-1785 København V
T/ +45 3311 1313
F/ +45 3314 1000

Ekstra Bladet

On 12 February 1904, Politiken issued the first “Politiken’s Ekstra Blad” with the latest telegrams about the war between Russia and Japan. Demand was great, the war lasted a long time – and Ekstra Bladet was here to stay.

In mid-1904, the name was changed to Ekstra Bladet, and from 1 January 1905 the newspaper was spun off from Politiken and had its own editorial office. In 1961, the tabloid format was implemented together with a renewal of content and form, and from 1963 the circulation rose substantially. During the same period, words such as "bolighaj" ("slum landlord" and "skrankepave" ("petty official") were launched, and Ekstra Bladet manifested itself as the chastiser and watchdog of rulers of any kind. In the same period, Ekstra Bladet was the first Danish newspaper to bring photos of topless bathing beauties - causing widespread indignation. Since 1987, Ekstra Bladet has also been issued on Sundays.

Market position
Today, Ekstra Bladet is Denmark’s largest commercial news brand, and an absolute leader of the digital platforms. We are in contact with more than one million Danes every day. Ekstra Bladet flags a position as Denmark's nedessary newspaper and is known for being brazen, disrespectful and loud. Ekstra Bladet is an independent news media whose daily purpose is to give the Danes a snapshot of topical, substantial and fascinating news stories from Denmark and abroad. Focus is on news coverage and disclosures, but sports and entertainment also rank high. Every day, and all day, Ekstra Bladet makes an effort to give its readers answers to the two questions: "Has something happened?" and "What are people talking about today?"


Number of employees

Ekstra Bladet employs about 310 full-time persons, including about 130 journalists. The remaining staff are administrative or employed in the commercial departments. Distribution and printing have been spun off into independent companies, and the employees of these two companies are therefore not included in the above figures. Furthermore, there are a number of freelancers.

Revenue structure
Ekstra Bladet's incomes are based on income from selling newspapers (60%) and commercial incomes (40%). The newspaper is primarily sold to non-subscribers, but some sales take place through subscription or digital sales. Commercial incomes stem from advertising sales to all platforms and new business areas, such as game companies and data traffic agreements.

Editorial management is under Poul Madsen (editor-in-chief) and Karen Bro (chief editor). Ekstra Bladet’s commercial management consists of Claus Rothoff Brix.

Ownership structure
Since January 1, 2003, Ekstra Bladet has been published by JP/Politikens Hus which also publishes Morgenavisen Jyllands-Posten and Politiken. On that same date the old company, Aktieselskabet Dagbladet Politiken, was converted into A/S Politiken Holding. JP/Politikens Hus is the result of a merger of Jyllands-Posten and Politikens Hus at the turn of 2002/2003. An essential precondition for the merger was that the three newspapers maintained their unconditional editorial independence and character.

Social commitment
Ekstra Bladet supports in various ways sports life in Denmark, e.g. through sponsoring handball and football national teams and through Ekstra Bladet's skolefodboldturnering (school football tournament) — the world's largest — which we have arranged since 1961. The tournament contributes to creating value for the schools in the form of increased teamwork across form levels.

Ekstra Bladet, in cooperation with DIF and Team Danmark, supports "Sportens Hall of Fame" (the Sport Hall of Fame) which Ekstra Bladet was the initiator of in 1992 – as close as we get to a sports museum in Denmark.

Ekstra Bladet has created a number of educational activities. The largest activity is the annual media competition lasting three or four weeks every spring, in which all Denmark's 6th to 10th forms are invited to participate. The competition is held in cooperation with a relevant partner which develops special material for the students on a certain subject. For example the subject 'Chaos in the family — break the silence' with Save the Children in Denmark as a partner, and "Stop child labour" with IBIS as a partner. In 2016, Amnesty International will be the partner, and the subject will be "My body — my rights". 


The core product of the competition is student-created newspapers and news sites. The students produce the newspapers in prize-winning interactive teaching material "News desk" which has been developed in cooperation with the Danish School of Education. Ekstra Bladet undertakes the printing of 500 copies of the newspaper and delivers them to the students' school about two weeks after the class has sent its newspaper for printing. The purpose of the training material is to give the students an impression of what it takes to produce a newspaper and an understanding of the entire process behind the production of news and newspapers. "Redaktionen" is used all year round in the entire country.


With the tool, Ekstra Bladet Skole has won a number of prizes, including four first places and a second place for INMA Awards (International Newsmedia Marketing Association). And World Young Reader Jury Commendation.

Follow Ekstra Bladet Skole (School) at ekstrabladet.dk/skole.

VICTORPRISEN. The prize is named after Victor Andreasen, Ekstra Bladet's former editor-in-chief. Is awarded every year to one or more persons in the media world for an extraordinary effort. Victorprisen has among others been awarded to Morgenavisen Jyllands-Posten in recognition of the newspaper's defence of the freedom of expression in connection with the Muhammed cartoons. The prize consists of DKK 10,000, a cobblestone and a weekend stay in Silkeborg - the native town of Victor Andreasen.

MÜNSTERPRISEN. Is awarded by the employees at Ekstra Bladet to a colleague who has made a special effort either in the columns or as a good colleague. DKK 4,000 comes along with the prize.



b. 1962
Journalist, 1988
Practical training: DR / Radioavisen and DSB
German Marshall Fellow, USA 1996
Employed since: 2007

Former occupation:
 Editor-in-Chief, 24timer
2001-06: Journalistic Editor in Chief, Ekstra Bladet
1999-01: Chief Sub-editor, head of the newsdesk in Copenhagen, TV2 Danmark / Nyhederne
1996-99: Chief Sub-editor, Indlandsredaktionen Odense, TV2 Danmark / Nyhederne
1995-96: Sunday Editor, TV2 Danmark / Nyhederne
1994-95: Editor, Nyhedsjournalen, TV2 Danmark
1992-94: Political employee, TV2 Nyhederne
1988-92: Journalist, took part in setting up the Danish tv channel TV2, All round coverage i.a. tamil affair, TV2 Nyhederne
1988: Journalist, regular free lance, DR Radioavisen